The new year brings more than just a fresh calendar; it marks a personal milestone — my second anniversary with Stitcharoo Kids. Usually, my approach to a new year is simple: go with the flow. I have always prided myself on being adaptable, riding the waves of whatever life throws my way. But as I look back at the past year — and ahead to my second anniversary as a mompreneur — I have realized that going with the flow has slowly turned into being swept away.
The Auto-Pilot Trap
Last year felt like being on an airplane set to auto-pilot, but with a destination I could not quite remember choosing. My personal life, my professional life, my mompreneur life — it was all a blur of doing. So much doing, in fact, that the space for thinking, for intending, or for simply being vanished completely. It has been this way for a while, but 2025 felt like a slow-motion crash and burn. The kind where you just want to stop, put everything on hold, and ask: Why am I even doing any of this?
My days have become a relentless loop. I am up early to pack Parker’s baon and cook, then the school run, then straight to my corporate job. I pick him up, only to log back in and work until late at night. By the time I sit down to think about Stitcharoo Kids — my other baby — my eyes are half-closed and my brain is a foggy mess.
Repeat.
I have a good corporate job that offers security, but Stitcharoo Kids was born from passion. Lately, it started feeling like an extra baggage, taking up time and energy that should be reserved for Parker, for rest, and for self-care that feels like a distant dream.
Peeling Back the Layers
People often ask why I do it. My rehearsed answer is that Parker was born during the pandemic and I struggled to find good quality, reasonably priced clothing online. But now that the world has opened up and physical stores are back, I have found myself second-guessing everything.
If I am being honest, my why runs deeper. I became a mom at a profoundly strange time. The world was locked down, help was not available, and I felt utterly lost. When I look back at those days, I realize:
- I wish I had side-snap bodysuits to make those messy diaper changes less of a battle.
- I wish I had air-cool fabrics so I did not have to stress over a sweaty baby after every nap.
- I wish I had ribbed bodysuits that stretched, so I did not feel the guilt of him outgrowing an entire wardrobe every twelve weeks.
The Heart of the Reset
I did not start a business just to sell clothes. I started Stitcharoo Kids because I wanted to go back in time and give that version of myself — the tired, overwhelmed, first-time mom — a little bit of relief.
Somewhere between the school runs and the late-night calls, I lost that connection. I was so busy trying to move my brand forward that I was not actually living the life I was trying to improve for others.
So, for the first time ever, I am setting an intention. My word for the year is RESET.
RESET 2026 is not a list of hustle harder goals. It is a reset on how I view my time, a reset on why I am staying up late, a reset on why I am doing all of this. It is a quiet acknowledgement that while I want to help every parent find that perfect bodysuit or playset, I also need to be the mom who is not too exhausted to enjoy her own son.
An Invitation to Journey Together
I do not have all the answers yet. I do not have a five-step plan to fix burnout. I just have this reflection: that maybe, in order to truly help other parents, I have to stop running on auto-pilot and start being present in my own story again.
To anyone else who felt like 2025 was just a long list of tasks you survived — I see you. I am you. Let us see what happens when we finally hit the reset button together.